It’s never easy when a project is going so well and unforeseen circumstances put it on indefinite hold. Wiley was a design project that not only had a lot of creative freedom but a great client as well. The client was in Sydney, Australia and ambition was huge for this project. It was arguably my largest brand project ever and included a logo system that could be used across a farm, brewery, cafe and the parent company. It needed to have a rustic feel with contemporary type, an expansive logo, secondary logo and tertiary logo system, social media icons and a large collection of badges, coaster icons and brand icons. A print pattern for use across print items was needed as well for menus, printed paper and merch. There was so much more to be designed for this project that never came about but I had to include this work because it is such a great example of the brand work I love to do.